Towards a theory of transcultural fandom | Culture and communication in digital worlds

Author(s): Bertha Chin, Lori H. Morimoto

Year of publication: 2013

Keywords: Transcultural fandom, Popular culture, Media globalization, Fan engagement, Sociopolitical context

Methodology/Sample: _/_

Reference: Chin, B., & Morimoto, L. H. (2013). Towards a Theory of Transcultural Fandom. Participations: Journal of Audience and Reception Studies, 10(1), 92–108. https://doi.org/10.17613/8jy4m-xx337

Abstract

In this discussion, we advocate for a broad(er) model of transcultural fandom studies that, in shifting focus to the affective affinities that spark fan interest in transcultural fan objects, is intended as a corrective to nation-centred analyses of border-crossing fandoms. It is our contention that the binary approach to transnational fandom maintained by media globalisation scholars such as Koichi Iwabuchi, writing in the East Asian context, does little to advance our understanding of both why fans engage in cross-border fandoms, and the implications of fannish activity on how we understand the global flow of media texts. In this essay, we consider an alternative approach to transcultural fandoms that is concerned less with nations than with fans themselves. We seek here neither to redeem nor condemn fans, but rather to situate them within their myriad contexts – not only sociopolitical and economic, but equally popular and fan cultural, sexual, gender, and so on.

> Summary

The paper advocates for a broader model of transcultural fandom studies, focusing on affective affinities rather than nation-centered analyses.
It critiques the binary approach to transnational fandom, emphasizing the need to understand fans’ motivations and activities.
The authors argue for recognizing diverse contexts, including gender and cultural factors, in understanding fandoms.
They highlight the importance of transcultural homology in studying cross-border fandoms and their cultural significance.
The essay aims to bridge the gap between mainstream fan studies and transcultural fandom, promoting inclusivity in research.

> Problem statement

The paper critiques the binary approach to transnational fandom, arguing it limits understanding of cross-border fandoms and their implications.
It highlights the need for a broader model that focuses on fans rather than nation-centered analyses.
The authors express frustration over misinterpretations in transcultural fan scholarship, emphasizing the need for a more nuanced understanding.
They call for effective accounting of social and cultural differences in fan practices across geographical and cultural borders.
The paper seeks to connect non-Western fandoms with mainstream fan culture, challenging their perceived peripheral status.

> Methods used

Not addressed in the paper.

> Practical implications

The paper advocates for a broader model of transcultural fandom studies, shifting focus to affective affinities in fan engagement.
It emphasizes the need for a theoretical framework that accounts for social and cultural differences in fan practices across borders.
The authors argue for a more nuanced understanding of fans’ motivations and behaviors beyond national contexts.
The research highlights the importance of recognizing fans as active participants in both cultural production and social movements.
It calls for integrating transcultural fan studies with mainstream fan studies to enhance understanding of global media flows.