Author(s): Kyung-Hee Kim, Haejin Yun, Youngmin Yoon
Year of publication: 2009
Keywords: Internet-mediated communication, Cultural hybridization, Asian international students, South Korea, Social networks
Methodology/Sample: Interview/24 students
Reference: Kim, K. H., Yun, H., & Yoon, Y. (2009). The Internet as a facilitator of cultural hybridization and interpersonal relationship management for Asian international students in South Korea. Asian Journal of Communication, 19(2), 152-169. https://doi.org/10.1080/01292980902826880
Abstract
This study suggests that Internet-mediated communication played an important role for Asian international students in South Korea in maintaining and strengthening tightly knit, emotionally close relationships such as family and close friends. Alternatively, Internet-mediated communication allowed these students to make connections with members of the same ethnic groups in South Korea as well as South Korean students; however, the main goal of these new connections was to gain informational resources. Interview data disclosed that Asian international students maintained a transcultural space in the online world. Because the Internet is an open space, the respondents had navigated among numerous South Korean sites before arriving in South Korea and had become regular consumers of contents on some of those sites. They simultaneously continued to use their home country-based sites for entertaining and informational content. Three interrelated characteristics of the Internet consumption emerged from the interview data: (1) the respondents’ Internet consumption pattern did not change significantly before and after their arrival in South Korea; (2) the Hallyu phenomenon was evident; and (3) the respondents’ Internet consumption was not based on the criteria, such as country of origin, but on their personal interests. The Internet has become the hybridized space where, without synthesizing differences, these students could manage complex interactions of cultural norms and values between their home countries and the host country, and could carry out an uninhibited cultural navigation amid the distinct yet connected zones
> Summary
- The study investigates the Internet’s role in Asian international students’ cultural hybridization in South Korea .
- Internet-mediated communication helps maintain ties with home countries and form new connections in South Korea .
- Students consume both South Korean and home country media, navigating cultural interactions online .
- The research highlights the importance of the Internet in cultural adaptation and identity formation .
> Problem statement
- The study highlights the lack of direct contact with South Koreans, leading to misunderstandings about South Korean society.
- It notes that international students primarily maintained ties with their home countries rather than forming new connections in South Korea.
- The research indicates that cultural adaptation experiences of students were not as rich as anticipated.
- Limitations include the inability to define the hybrid identity due to diverse cultural backgrounds of participants.
- The paper suggests that future studies should explore the reticence of international students regarding their adaptation experiences.
- Overall, the findings reveal challenges in social integration and cultural adaptation for Asian international students in South Korea.
> Methods used
- The study employed qualitative research methods focusing on information-rich sampling strategies rather than representative samples.
- Interviews were conducted in a comfortable atmosphere, allowing interviewees to choose the time and place.
- The research utilized typical case sampling to develop theoretical categories until saturation was reached.
- A total of six group interviews and three individual interviews were conducted with diverse international students.
- Interviews were conducted in the respondents’ native languages or languages they were comfortable with.
- Data analysis involved iterative cycles of sorting, coding, and identifying themes from the interview data.
- The study highlighted the role of Internet-mediated communication in maintaining relationships among Asian international students.
> Practical implications
- Internet-mediated communication aids Asian international students in maintaining close relationships with family and friends, enhancing emotional support.
- The Internet serves as a platform for forming new social ties within ethnic groups in South Korea.
- Students can navigate cultural norms and values, facilitating their cultural adaptation process.
- Continued consumption of media from both home and host cultures helps minimize culture shock.
- Future research should focus on the experiences of international students from single countries for deeper insights.

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