Author(s): Francisco Caballero
Year of publication: 2011
Keywords: Cultural consumption, Latin America, Migratory networks, Mass media, Communication processes
Methodology/Sample: _/_
Reference: Retis, J., & Sierra Caballero, F. (2011). Rethinking Latin American Communicology in the Age of Nomad Culture: Transnational Consumption and Cultural Hybridizations. Westminster Papers in Communication & Culture, 8(1). https://doi.org/10.16997/wpcc.164
Abstract
Using the theory of migratory networks and the legacy of the critical theory of the developmentalist models, this article puts forward a critical approach of the deficiencies of certain cultural consumption analyses in Latin America. It aims to develop an understanding of the production of high culture and distribution and reception processes in the transversal logic behind the constitution of migrating multitudes and their appropriation of the media content of global society. This work analyses the Latin American mass media and migrations with the aim of considering current intercultural and transcultural communication from the critical perspective of cultural consumption and reception in the Latin American field of communicology.
> Summary
- The paper critiques cultural consumption analyses in Latin America using migratory networks and critical theory .
- It emphasizes the role of university education in shaping cognitive society and cultural coexistence .
- The research highlights the need for a politicization of cultural teaching in information mediation .
- It discusses the impact of media populism on cultural production and the redefinition of power relations .
- The study calls for a reconstruction of critical-theoretical traditions in Latin America to address cultural asymmetries .
> Problem statement
- The paper critiques cultural consumption analyses in Latin America, highlighting deficiencies in understanding migratory networks and their media appropriation.
- It questions the effectiveness of critical theory in addressing the power dynamics of cultural communication.
- The paper discusses the lack of intervention strategies in Latin American media policies due to a culturological approach.
- It emphasizes the need for a dialogic and reflexive approach to address ethnocentrism in communication research.
- The paper identifies the challenge of translating discourses within diverse cultural frameworks amid ideological struggles.
> Methods used
- The paper employs a critical approach to analyze cultural consumption in Latin America, focusing on migratory networks and critical theory.
- It examines the production, distribution, and reception processes of high culture within the context of migration.
- The research agenda emphasizes the need for a politicization of cultural teaching and practice in information mediation.
- It advocates for in-depth critical analysis of cultural asymmetries and imbalances in information globalization.
> Practical implications
- The paper emphasizes the need for a critical approach to cultural consumption in Latin America, addressing deficiencies in current analyses.
- It advocates for re-politicizing cultural teaching and practices in information mediation to enhance intercultural communication.
- The research suggests fostering links between academia and social practices to combat the isolation of critical theory.
- It highlights the importance of understanding cultural memory and identity in the context of globalization and media.
- The findings encourage a reflexive approach to cultural practices, promoting dialogue and reducing ethnocentrism.

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