Online intercultural communication | Culture and communication in digital worlds

Author(s): Christakis Christofi

Year of publication: 2020

Keywords: Online intercultural communication, COVID-19, Digital environment, Cultural contacts, Multimodal communication

Methodology/Sample: _/_

Reference: Christofi, C. (2020). Online intercultural communication. Journal of International Scientific Publications: Educational Alternatives, 18, 124-131. https://www.scientific-publications.net/en/article/1002105/

Abstract

Online Intercultural Communication (OIC), related to the development of the Internet, digital environments and new media technological advancement, reflects the complexity of cultural contacts in the contemporary world. Without time or space limits or of any borders, OIC is enhanced by the creation of multilingual and multimodal contents, accessible to Internet users. However, it is of great interest to investigate how a specific situation such as the COVID-19 pandemic, but also in which way this situation allows a thorough redefinition of OIC due to the complexity of the means and values engaged. COVID-19 led to both the creation and the revelation of multiple expressions of cultural contacts in a virtual, as well as a real environment.

> Summary

Online Intercultural Communication (OIC) reflects complex cultural contacts in a digital environment, enhanced by new media advancements.
The COVID-19 pandemic reveals specificities of OIC, necessitating a broader socio-political context for understanding.
OIC involves multilingual and multimodal content, accessible without time or space limits.
The study emphasizes the importance of context in analyzing OIC, particularly during unique situations like the pandemic.

> Problem statement

The COVID-19 pandemic has highlighted the need for effective online intercultural communication amidst global public health crises.
There is a concern about the impact of scapegoating and social distancing on intercultural relations during the pandemic.
The paper discusses how quarantine and lockdown measures can lead to a humanitarian crisis, particularly in global south communities.
It emphasizes the importance of reliable information and cultural understanding during times of crisis.

> Methods used

The paper discusses online intercultural communication (OIC) as a method for understanding cultural diversity and interactions in digital environments.
It emphasizes the importance of examining OIC in relation to specific contexts, such as the COVID-19 pandemic.
The study highlights the role of group meetings and training as effective methods for enhancing intercultural competence.
It suggests analyzing OIC through various research perspectives, including anthropological viewpoints.
The paper notes the significance of digital language and multimodal content in facilitating intercultural dialogue.

> Practical implications

Online intercultural communication (OIC) enhances collaboration across cultures, especially during crises like the COVID-19 pandemic.
The study emphasizes the importance of multilingual and multimodal content in facilitating OIC.
OIC can improve educational practices by fostering intercultural understanding and collaboration.
The paper highlights the necessity of adapting OIC strategies to broader socio-political contexts.
Remote work during the pandemic illustrates the potential for OIC to sustain global economic activities.