Globalism vs culture(s): A critique of transculturalism and the one world, one culture globalist narrative in Africa | Culture and communication in digital worlds

Author(s): Theodore Petrus

Year of publication: 2016

Keywords: Transculturalism, Globalization, Cultural interconnectedness, One world culture, Colonial legacy, Mass communication, Popular culture, Ideological critique, African context

Methodology/Sample: _/_

Reference: Petrus, T. (2016). Globalism vs culture (s): a critique of transculturalism and the one world, one culture globalist narrative in Africa. International Social Science Journal, 66(219-220), 39-48. https://doi.org/10.1111/issj.12114

Abstract

There can be little doubt that with the advances in mass communication and technologies, the phenomenon of transculturalism is well and truly underway. However, this global phenomenon did not originate with technological advances in mass communication. Although the internet and the spread of popular culture have been the most obvious examples of transculturalism, the phenomenon itself has a long history. The current global(ist) world emerged, at least as far as modern history is concerned, with colonialism, where the seed of transculturalism was planted. Arguably, we are now experiencing the fruits of that seed, which has germinated and become this giant tree with branches and roots permeating almost every level of human society. The resultant interconnectedness brought about by globalism and its process, globalisation, has, among other things, created transculturalism. Both cultural globalisation and transculturalism share the ideological position of the world moving towards a “one world culture”. This contribution seeks to critique this perspective by interrogating whether (a) such a global move towards “oneness” is in fact possible, and (b) if it is, whether such a one world culture would be beneficial. The discussion is presented with specific reference to the working of transculturalism in the African context.

> Summary

The paper discusses the implications of globalisation as an extension of colonialism, affecting both developed and developing nations.
It highlights the role of transculturalism in promoting a global system of control by elites.
The author warns against the erosion of rights and freedoms due to globalist agendas.
The paper emphasizes the need for caution regarding the influence of western-driven transculturalism on African societies.

> Problem statement

The paper discusses transculturalism as a tool for globalist elites to control populations under a unified cultural framework.
It questions the autonomy of traditional societies in the face of unstoppable globalization.
The implications of resisting transculturalism and its homogenizing effects on diverse cultures are explored.
The article critiques the perceived benefits of globalization, highlighting Africa’s lag behind developed nations despite these claims.

> Methods used

Not addressed in the paper.

> Practical implications

The paper highlights the need for caution regarding transculturalism and globalisation’s impact on rights and freedoms.
It suggests that resisting globalisation may lead to dire consequences for nations.
The research indicates that both developed and developing nations are implicated in the globalist agenda.
It raises questions about the autonomy of traditional societies in the globalisation process.
The findings imply that African nations must critically assess their integration into the global system.
The paper calls for awareness of the potential erosion of cultural identities due to globalisation.