Digging into YouTube videos: Using media literacy and participatory culture to promote cross-cultural understanding

Author(s): Kristen Bloom, Kelly M. Johnston

Year of publication: 2010

Keywords: Cross-cultural understanding, Media literacy, YouTube, Participatory culture, Digital exchanges

Methodology/Sample: _/_

Reference: Bloom, K., & Johnston, K. M. (2010). Digging into YouTube videos: Using media literacy and participatory culture to promote cross-cultural understanding. Journal of Media Literacy Education, 2(2). 3. https://doi.org/10.23860/jmle-2-2-3

Abstract

It has been said that Web 2.0 is changing the way students learn. The time of the teacher as the primary source of information is a relic of the past. The role of the educator, as a result of new media, has changed substantially from one that is focused on the one-way transfer of information to one that trains students how to participate in digital environments with intelligence, skill, and literacy. It is our contention that educators and learners can exploit this media to engage in cross-cultural exchange and ultimately greater cross-cultural understanding. This paper will elaborate on the ways in which teachers and students can use YouTube as a site for cultivating cross-cultural exchange and understanding by establishing video-pal relationships with other students from outside their home culture. Digital exchanges can help students and teachers build connections with their colleagues abroad and to develop an international perspective.

> Summary

  • The paper discusses how Web 2.0 changes student learning and educator roles in digital environments.
  • It emphasizes using YouTube for cross-cultural exchange and understanding.
  • Educators should create safe environments for students to express diverse viewpoints.
  • The paper argues for integrating media literacy education to enhance critical thinking.
  • It highlights the importance of online exploration in formal learning experiences.

> Problem statement

  • The paper discusses resistance and incomprehension in cross-cultural education due to differing worldviews and cultural beliefs among students.
  • It highlights the need for teachers to create a safe environment for expressing diverse viewpoints.
  • The paper emphasizes that students may struggle with understanding cultural differences, leading to confusion and resistance.
  • It addresses the challenge of helping students navigate their preconceived notions and stereotypes during cultural exchanges.
  • The authors propose instructional strategies to mitigate these obstacles and enhance media literacy education.
  • Overall, the problem statement revolves around fostering cross-cultural understanding amidst resistance and incomprehension.

> Methods used

  • The paper discusses instructional strategies for exploring YouTube as an educational tool for cross-cultural exchange.
  • It emphasizes establishing video-pal relationships between students from different cultures.
  • The authors propose practices for educators to enhance media literacy education.
  • The paper addresses resistance and incomprehension in cross-cultural education, suggesting a supportive learning environment.
  • It highlights the importance of teaching students to identify biases in media messages.
  • The authors advocate for using digital exchanges to build international connections.

> Practical implications

  • Educators should incorporate online exploration in formal learning to enhance media literacy and avoid a “digital abyss”.
  • Teachers can facilitate cross-cultural exchanges through YouTube, fostering greater understanding among students.
  • Engaging students in video production projects promotes critical consumption and thoughtful media interaction.
  • Resistance in students can be leveraged for deeper learning and exploration of diverse perspectives.
  • The role of educators has shifted to guiding students in participating intelligently in digital environments.
  • Digital exchanges can help build international connections and broaden students’ worldviews.

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