Author(s): Ya-Chun Shih
Year of publication: 2013
Keywords: Virtual environment, Culture learning, Cultural immersion, English language teaching, Google Street View
Methodology/Sample: Case study/4 students
Reference: Shih, Y. C. (2015). A virtual walk through London: Culture learning through a cultural immersion experience. Computer Assisted Language Learning, 28(5), 407-428. https://doi.org/10.1080/09588221.2013.851703
Abstract
Integrating Google Street View into a three-dimensional virtual environment in which users control personal avatars provides these said users with access to an innovative, interactive, and real-world context for communication and culture learning. We have selected London, a city famous for its rich historical, architectural, and artistic heritage, as the location of choice for culture learning. Using avatars, learners walk the virtual streets of London under the guidance of a native English-speaking instructor, and interact with each other using text and voice chat functions. The study examines the effects of this virtual environment on culture learning. Specifically, a qualitative case study combined with a time-series design is used to investigate the virtual context’s impact on culture learning in terms of learner knowledge and attitudes, and to track associated change processes across the three research phases (baseline, treatment, and maintenance). The results show that all four English learners involved in the study benefitted from their cultural immersion, to varying extents, in the virtual environment. Four contributing learner factors, namely linguistic proficiency, motivation, character traits, and attitudes were found to correspond to the learners’ levels of acquaintance with the target culture
> Summary
- The study explores cultural knowledge acquisition through a virtual environment using Google Street View in London.
- It examines the impact of learner factors on culture learning, including motivation and linguistic proficiency.
- The research employs a qualitative case study and time-series design to track changes in learner knowledge and attitudes.
- Findings indicate that cultural immersion benefits learners to varying extents, influenced by individual characteristics.
> Problem statement
- The study addresses the lack of a rich cultural learning environment in foreign language education, impacting learners’ understanding of the target culture.
- It highlights the importance of cultural knowledge for effective cross-cultural communication among EFL learners.
- The research investigates the effects of virtual reality on culture learning, aiming to enhance learners’ cultural immersion.
- The paper emphasizes the need for innovative methods to improve cultural awareness and communicative competence in language learning.
> Methods used
- A longitudinal perspective was adopted to understand cultural learning as a dynamic developmental process over time in a specific context.
- The study combined a one-year qualitative case study with a quantitative longitudinal methodology in a single-subject time-series design.
- Time-series data were collected through cultural knowledge tests, including multiple-choice and open-ended questions.
- The research involved three phases: baseline, treatment, and maintenance, with multiple waves of data collection.
- Google Street View was integrated into a three-dimensional virtual environment for culture learning.
- Participants interacted using avatars and communicated through text and voice chat functions.
> Practical implications
- The study highlights the potential of virtual environments to enhance cultural knowledge and positive attitudes toward the target culture.
- It suggests integrating technology into language learning to improve communicative competence and cultural awareness.
- The findings indicate that virtual cultural immersion can provide experiences similar to studying abroad.
- The research emphasizes the need for further exploration of virtual versus real-world cultural experiences.
- The use of avatars in a virtual context facilitates interaction and cultural learning among EFL learners.

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