Author(s): WaiLing Seto, Fran Martin
Year of publication: 2019
Keywords: Transmigrant media, Media mobilities, Southeast Asian migrants, Cultural identity
Globalization
Methodology/Sample: Interviews/18 migrants
Reference: Seto, W., & Martin, F. (2019). Transmigrant media: Mediating place, mobility, and subjectivity. International Journal of Cultural Studies, 22(4), 577-594. https://doi.org/10.1177/1367877918812470
Abstract
This article contributes to the exploration of interrelationships between human and media mobilities through analysis of qualitative interviews with 18 Southeast Asian transmigrants in Australia. This group demonstrated three main orientations toward the media they habitually engaged. In the memorial-affective orientation, respondents re-engaged media familiar from remembered pre-migration childhood and family contexts. An ambivalent-localizing orientation was taken toward Australian legacy media, some of which respondents found helped them relate to Australian culture while other forms were experienced as xenophobic and alienating. In the cosmopolitan-global orientation, respondents engaged global corporate, largely Anglophone media in ways that reinforced their sense of themselves as mobile and cosmopolitan. Most importantly, in our respondents’ experience, these three orientations were often not separable but interwoven into complex admixtures. We explore the implications of this hybrid experience of location through media both for the conceptualization of place in globalization, and for the study of migrant media.
> Summary
- The paper analyzes media practices of Southeast Asian transmigrants in Melbourne, Australia, highlighting their complex media engagements.
- Respondents exhibit three orientations: memorial-affective, ambivalent-localizing, and cosmopolitan-global towards media.
- Their media experiences intertwine, reflecting their transnational mobility and hybrid identities.
- Mainstream Australian media is often perceived as exclusionary, while transnational media fosters a sense of belonging.
- The study contributes to understanding the relationship between media, place, and migrant experiences in globalization.
> Problem statement
- The paper critiques the reification of host and origin cultures in acculturation discourse, viewing them as bounded and changeless totalities.
- It challenges the assumption that migrants’ destinies lie solely in acculturating to the host country.
- The study explores how transmigrants’ media practices connect with their experiences of space and place in a globalized context.
- It highlights the complexity of migrants’ identities, shaped by simultaneous connections across multiple nations.
- The paper addresses the need for a nuanced understanding of spatiality in the era of globalization, emphasizing overlapping geographies.
> Methods used
- The study conducted in-depth, semi-structured qualitative interviews with 18 ethnically Chinese migrants in Melbourne, Australia.
- Respondents were selected based on birthplace, ethnicity, residency status, migration status, age, and occupation.
- Interviews focused on migration histories, media consumption practices, and subjective media responses.
- The research included both legacy media and new electronic media in the analysis.
- The study aimed to qualitatively analyze personal narratives to enhance understanding of transmigrant media experiences.
- The research utilized a post-foundationalist, performative understanding of culture and geography.
- The article contributes to understanding the interrelationships between human and media mobilities.
> Practical implications
- The paper highlights the hybrid media experiences of transmigrants, suggesting a need for nuanced understandings of their media engagements.
- It emphasizes the interconnectedness of local and global media in shaping transmigrants’ identities and experiences.
- The findings challenge traditional notions of spatiality, advocating for a topological understanding of place in globalization.
- The research contributes to the study of migrant media, informing policies and practices that support diverse media needs.
- It reveals the ambivalence towards Australian legacy media, indicating a need for more inclusive media representations.

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